Digital PR
Links from the biggest publications in the world such as the BBC, Forbes, Bloomberg, Entrepreneur and The New York Times. This is truly the pinnacle of link building.
Elite Links
We analyze your site and identify the best opportunities. Ranking just off page 1 for a topic with high volume that drives revenue for your website? We’ll make that the main focus.
Our Digital PR Service has multiple benefits, but performance metrics remain (and always will remain) at the forefront of all of our activity. If we aren’t driving revenue, then what’s the point?
This is a premium link building service, once available only to big brands, and now we bring it to content publishers.
Book a CallThe Process
For a long time, Digital PR was out of reach for bloggers due to high budget requirements. Not anymore.
We have pioneered a Digital PR product for content publishers that will get you top tier authoritative links through campaigns that demand attention from the media. We have worked with brands such as Forbes, BBC, Bloomberg, New York Times, CNN, MSN, and more.
Could your blog benefit from backlinks from the world’s most powerful publications? Get in touch to learn more.
Media Mornings
Every morning we will analyze emerging news stories to see if there are any opportunities for us to add value to these stories on behalf of our customers. These collaborative sessions are where some of our best ideas are born.
You are always on our minds.
Newsjacking and Reactive PR Campaigns
We closely monitor breaking stories and trends to ensure that we are ready to move quickly if a good idea for a story comes up. When we spot an opportunity, we react fast to build a topical story that journalists will love. We find that this strategy is great for getting a steady stream of coverage alongside our bigger data-driven campaigns.
Data-Driven Campaigns
Data is at the forefront of everything we do. Our data team will create a unique data-driven asset that will be used to gain top tier coverage directly into the topics you are trying to rank.
The data team doesn’t just analyze data, we also create studies and insights that journalists can use to create news stories.
Due to the nature of our data campaigns and the work that goes into them, these campaigns are much more likely to get some viral attention increasing the likelihood of acquiring many links in one go.
In our higher tier packages, we create additional data visualizations and graphical assets that are even more likely to grab media attention.
Thought Leadership Assets
Our expert team of copywriters will work with you to create in-depth, thought leadership assets that will earn links.
Once we’ve crafted the content piece we will share it with our journalist connections and outreach to top tier journalists that we think will be interested in what we’ve written.
Through experience, we know what journalists want to hear about and how they want it presented. Become a leader in your space whilst acquiring an epic backlink profile.
Authority and Topical Placements
When building our campaigns, we define the audience and use research tools to tailor the data and content ideas to that persona, enabling us to secure high quality coverage and links in key publications.
By taking this approach it means that we land coverage on both international news sites and high authority topically relevant publications. Topical relevance is a key component of search engine optimization and by getting links on topical publications this sends a clear message to Google that you are an authority in your niche.
Link Reclamation
As part of this service we’ll proactively monitor the web for unlinked brand mentions and broken links to ensure that we are maximizing the value you get from this service. This is something that is often overlooked, but we look to squeeze every drop of value out of what we deliver.
Monthly Reports
We will create a bespoke monthly report where you can see every detail of the campaign’s progress.
Monthly Progress Calls
Every month we’ll book a call with you to discuss the progress of the campaigns and to ensure that you are entirely happy with our service and approach. As part of these calls, we also discuss the ongoing link-building strategy for the site as it grows.
Brands we’ve worked with
Leading Coverage
We drive brand awareness and the world’s most powerful backlinks to our customer’s websites directly impacting rankings and providing a huge return on investment.
Make Lemonade is the agency behind successful stories that feature in the world’s leading publications such as Forbes, New York Times, BBC, CNN, and more. Make Lemonade’s Digital PR campaigns are the sweetest!
Book a CallThe Process
Campaigns that engage audiences and grow businesses
We drive brand awareness and the world’s most powerful backlinks to our customer’s websites directly impacting rankings and providing a huge return on investment.
Media Mornings
Every morning we will analyze emerging news stories to see if there are any opportunities for us to add value to these stories on behalf of our customers. These collaborative sessions are where some of our best ideas are born.
You are always on our minds.
Newsjacking and Reactive PR Campaigns
We closely monitor breaking stories and trends to ensure that we are ready to move quickly if a good idea for a story comes up. When we spot an opportunity, we react fast to build a topical story that journalists will love. We find that this strategy is great for getting a steady stream of coverage alongside our bigger data-driven campaigns.
Data-Driven Campaigns
Data is at the forefront of everything we do. Our data team will create a unique data-driven asset that will be used to gain top tier coverage directly into the topics you are trying to rank.
The data team doesn’t just analyze data, we also create studies and insights that journalists can use to create news stories.
Due to the nature of our data campaigns and the work that goes into them, these campaigns are much more likely to get some viral attention increasing the likelihood of acquiring many links in one go.
In our higher tier packages, we create additional data visualizations and graphical assets that are even more likely to grab media attention.
Thought Leadership Assets
Our expert team of copywriters will work with you to create in-depth, thought leadership assets that will earn links.
Once we’ve crafted the content piece we will share it with our journalist connections and outreach to top tier journalists that we think will be interested in what we’ve written.
Through experience, we know what journalists want to hear about and how they want it presented. Become a leader in your space whilst acquiring an epic backlink profile.
Authority and Topical Placements
When building our campaigns, we define the audience and use research tools to tailor the data and content ideas to that persona, enabling us to secure high quality coverage and links in key publications.
By taking this approach it means that we land coverage on both international news sites and high authority topically relevant publications. Topical relevance is a key component of search engine optimization and by getting links on topical publications this sends a clear message to Google that you are an authority in your niche.
Link Reclamation
As part of this service we’ll proactively monitor the web for unlinked brand mentions and broken links to ensure that we are maximizing the value you get from this service. This is something that is often overlooked, but we look to squeeze every drop of value out of what we deliver.
Monthly Reports
We will create a bespoke monthly report where you can see every detail of the campaign’s progress.
Monthly Progress Calls
Every month we’ll book a call with you to discuss the progress of the campaigns and to ensure that you are entirely happy with our service and approach. As part of these calls, we also discuss the ongoing link-building strategy for the site as it grows.
Brands we’ve worked with
Why Make Lemonade?
We are laser focused on the return on investment. We’ve crafted a highly efficient way to land top-tier links from the world’s leading publications, meaning that we can offer Digital PR at a price point that makes sense for content publishers.
Nobody is as focused on services for content publishers as we are at Make Lemonade. We understand the challenges of building a successful content site brand. Make Lemonade is the first agency to bring the potent weapon of Digital PR to bloggers.
Are you ready to claim your competitive advantage and slay the Search Engine Results Pages (SERPs)?
DIGITAL PR PACKAGE
One-off Campaigns delivering premium links
Standard
$3000
Minimum of 5 Links Per Campaign Guaranteed – Looking for more links? Purchase further campaigns!
Only links DR30+ count towards quota
Only links 1k+ traffic count towards quota
Average campaign generally lasts 8-16 weeks
End of Campaign Report
Frequently asked questions
How long do campaigns last?
Each campaign lasts 1 quarter. For each campaign, we focus on one category or topic.
We analyze your site and identify the best opportunities and prioritize campaigns in order of the best opportunity.
Can you guarantee placements/links even if a campaign doesn’t go viral?
Yes! Our thought leadership content campaign can guarantee placements even if the data asset doesn’t ‘go viral’. We have multiple methods and contacts in the industry to guarantee a certain benchmark.
Can Digital PR work for taboo subject industries?
Absolutely! Sometimes these more taboo subjects do even better, purely because it’s less competitive when pitching these stories to a journalist.
Do you publish the campaigns on my website?
Yes. The data piece is summarised on-site in a small or long-form visual article dependent on the package.
Do you pay for links?
No. All our links are earned placements.